Selected work / evidence log

Proof, traced back to the system.

See the commercial result and the decisions behind it.

Case file // P&S–001 Verified outcome E-commerce / paid acquisition
01 / Peak-season acquisition

Budget followed the clearest buying intent. Allocation reflected when demand was strongest and where customers were most likely to buy.

Input
£36k paid media budget
Logic
Intent-led allocation
Control
Continuous optimisation
Return on ad spend 7.1×

£256k online revenue from £36k media investment.

£256k Tracked online revenue
Human judgement Systems codeCommercial strategy / Paid media optimisation
SYS–002
Deployed / operational

Systems beyond the demo

Chatbots, campaign agents, planning tools and reporting automation embedded inside live marketing operations.

OPS–003
Retained / continuous

Ongoing e-commerce work

Audits, content strategy, performance analysis and optimisation treated as one connected operating rhythm.